About us

FLAT BLONDE was founded in 2021 by fashion designer David Lulic.

Designed between Belgrade and Athens and produced in Greece and Serbia, the label brings a Balkan sense of confidence to clothes that can be sharp, sensual and a little excessive. High-quality fabrics meet cuts that reveal, wrap and tie around the body.

The tastefully inappropriate part is knowing exactly where to draw the line—and wearing it a little lower.